Como un cohete.
Position | Fernando Espuelas, ejecutivo - TT: Like a rocket. - TA: Fernando Espuelas, executive |
Fernando Espuelas, fundador y presidente ejecutivo de StarMedia, es el ejecutivo más célebre entre el gran número de empresarios latinoamericanos de la Internet. El campeón de la tecnología digital ha recaudado más capital de riesgo que cualquier otra compañía de la Web y dio a la firma una capitalización de mercado de más de US$2.000 millones después de su salida a bolsa. Espuelas habló con Sergio Bustos, director adjunto de LATIN TRADE.
Hace poco citaron esta frase suya:" Tenía 29 años y ganaba mucho dinero pero estaba insatisfecho". Ahora tiene 33 y gana todavía más dinero. ¿Está satisfecho?
El problema nunca ha sido de dinero. StarMedia representa una oportunidad para mí de construir una nueva Latinoamérica para el nuevo siglo.
¿Qué quiere decir con "construir una nueva Latinoamérica"?
La Internet se puede comparar con la Revolución Francesa. Antes de la revolución, el individuo no tenía ningún papel en la sociedad francesa a menos que fuera de la nobleza. Después de la revolución, todos los individuos ganaron importancia. Eso es lo que la Internet hará en América Latina. Estamos hablando de un cambio completo y permanente en todos los niveles de la sociedad. Para mí estar en medio de todo esto es muy emocionante.
El nombre StarMedia parece raro para una compañía dirigida a personas que hablan español y portugués.
Es difícil encontrar palabras comunes al español y al portugués. Queríamos tener una marca que se pudiera identificar en ambos idiomas. En realidad, queríamos un nombre sin significado, para poderle crear un significado.
Todo el mundo está creando páginas en español. Con tanta competencia, ¿quiénes van a ganar dinero en serio?
Si quiere saber cuál va a ser el resultado, observe el mercado norteamericano: hay cinco marcas que controlan el 65% de la audiencia y recaudan el 85% de los dólares [de la publicidad]. En América Latina veo cuatro o cinco marcas...
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