Coda coffee.

• Position: TO WATCH - Company overview - Brief article

SNAPSHOT: Based in Denver, Coda Coffee is an Organic Fair Trade wholesale coffee roaster. It distributes internationally to cafes, offices, restaurants and private-label distributors.

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LEADERSHIP: Brothers Tim and Tommy Thwaites are co-founders and presidents. They partnered with their father, Tom Sr., to develop and launch Coda Coffee Co. in 2005.

WORKFORCE: The company added four workers in 2009 to end the year with 13 full-time equivalent employees; expanded to 17 early this year.

PIVOTAL BUSINESS DECISION: The company made a move to provide roasting and fulfillment under private labels, and today 50 percent of overall sales come from this market. Coda's three largest customers, including King Soopers and Whole Foods, have their own private label.

SOCIAL RESPONSIBILITY: Coda travels to farms it buys from to ensure product quality and...