Coca-Inca?

Author:Bustos, Sergio R.
 
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Inca Kola and Coca-Cola are no longer competitors. The Two companies recently joined forces to sell and distribute their brands in Peru as partners. Under the joint venture agreement, Coca-Cola will market and distribute the Inca Kola brand in other markets around the world. Currently, Inca Kola is sold in Ecuador, Spain, France, the United States and Japan. Chairman of...

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