Coach's Corner Public Speaking Jitters? You Are Losing Business Development Opportunities.

• Publication year: 2017
• Author: By Eleanor Southers

COACH'S CORNER Public Speaking Jitters? You Are Losing Business Development Opportunities.

By Eleanor Southers

Eleanor Southers is a Professional Legal Coach who helps attorneys at all stages of their careers to become more successful and contented. Working one on one, Ms. Southers guides attorneys to uncover and fulfill their goals. She can be reached at esouthers@aol.com or her website: www.southerslaw.net.

For some, public speaking ranks right up there with root canals or at least something to be avoided at all cost. Unfortunately, attorneys also know that being an effective speaker, whether it be in Court, a seminar, or in a classroom can be a great benefit to their profession.

With that in mind, on why public speaking can be so intimidating how attorneys can work towards feeling more comfortable in public speaking:

• Let us first look at why this topic causes so much fear. Are you afraid you will make a mistake? Do you have no idea what to speak about? Do you think everyone will walk out when you start speaking? Do you feel it will open you up to criticism? The reasons go on and on, can identify yours?
• For a first step, refute the idea that you cannot do it. This means you have to change your mind as well as your behavior. If you can identify your reason as really ridiculous (e.g., everyone will walk out when I start speaking), then you can begin your journey to confident public speaking. Take a look at what might disprove your thoughts. If you cannot find something to speak about, look at the needs of your target audience. You can even ask them what they would like to find out or hear. You will also make fewer mistakes and be more confident if you are thoroughly prepared.
• If all else fails, think about joining a Toastmaster's Group where you can get some support and practice.

Moving along, you have made up your mind that you can do it. Where do you start? First, you will need an audience. This should be people in your "target market." That means people who have the ability to become clients or refer to you to clients. In addition, you will want people or a group where you can get some publicity and help in branding yourself as a competent and knowledgeable attorney.

For instance, if you are a family law attorney, Marriage and Family Therapists (MFCCs) might be part of your target market. They often need to refer clients to family law attorneys. What do these therapists need to know about the law? Is it about adoption? Is it about family support? Is it about...