Climate Change Mitigation

Pages149-188
AuthorMichael P. Vandenbergh,Sarah E. Light,James Salzman
149
Chapter 8
CLIMATE CHANGE MITIGATION
We focused in Chapter 7 on climate risks, the types and sources
of GHG emissions, and motivations for corporations to participate in
PEG initiatives. Remember that a business may be motivated to
reduce GHG emissions e ven absent PEG climate initiatives because
of the financial benefits from identifying existing efficiencies,
anticipating changes in regulatory re quirements, and aligning its
public profile with widespread public pre ferences for climate change
mitigation. PEG climate initiatives draw on these existing incentives.
PEG climate initiatives also create new motivations for businesses to
act by using the governance tools we discuss in this Chapte r
persuasion, payments and penalties, prescriptive requirements,
property rights, and insurance and by mobilizing inve stors,
lenders, insurers, corporate customers, retail customers, employees,
and other stakeholders to use these tools. As we discuss the use of
these tools, we e xplore the reasons why PEG climate initiatives can
bypass the fundamental problems that make climate change so hard
to address, including uncertainty, mismatched boundaries, the
prisoner’s dilemma, and polarization.
I. Persuasion
Many PEG initiatives are designed to motivate a company to act
by providing information to firm managers about their impact on
climate, and how they compare to their peers on managing these
issues. The oft-rep eated adage that “you can only manage what you
measure” underlies PEG initiatives based on information disclosure,
which can be thought of as the persuasion tool we discussed in
Chapter 3. In addition to creating incentives for better internal
management, information disclosure also embodies the words spoken
by Supreme Court Justice Louis Brandeis that “sunlight is the best
disinfectant.” By requiring the publication of informationwhich can
then be reviewed by various constituencies including the public,
investors, consumers, NGOs, and others, information can create risks
to or enhance a company’s public image, reputation, or brand. This
in turn can prompt firm s to engage in additional forms of PEG to
address the un derlying risks and challenges. Thes e initiative s can
shape the preferences of retail and corporate customers, inform them
about how companies’ policies and activities square with their
preferences, provide information about how to communicate with the
company, and motivate customers to act. They also can affect
perceptions of the company by employees, local communities,
investors, lenders, insurers, and government regulators.
150
PEG IN ACTION: CLIMATE AND ENERGY
Pt. II
Climate disclosure initiatives typically focus on one of four types
of disclosure: corporate, investor and lender, project, or product
carbon footprints and risks. We first examine the neutral PEG
initiatives that focus on disclosure of corporate, investor, lender, and
product carbon footprints and then turn to the normative uses of
information. Chapter 9 explores project-based GHG disclosure.
A. Corporate Climate Disclosure
Although naming-and-shaming and othe r normative uses of
information often come to mind when we think about using
information as a form of persuasion , mu ch more mund ane uses o f
information may be even more important drivers of climate
mitigation action. Priv ate organizations and standards have been
formed to increase the accuracy and completeness of GHG data, to
enable comparisons among sources, and to increase public disclosure.
In turn, this disclosure facilitates the many sources of pressure on
companies to reduce GHG emission s and facilitates the crafting and
adoption of government disclosure requirements by the SEC and
other agencies. Understanding the standards for GHG reporting and
how to access G HG information is essential knowledge for lawyers,
managers and advocates working on private and public climate
governance.
1. Emissions Accountin g: The GHG Protocol
Many PEG initiatives require inf ormation disclosureoften
disclosure of GHG emissions. But there can be disagreements about
which emissions “coun t” and how to calculate them. The first of the
persuasion tools, the GHG Protocol, answers the se questions, and
serves as the basis for many other PEG information initiatives.
Financial accounting standards increase the accuracy and
completeness of financial statements. If widely used, these
accounting standards reduce the risk of fraud and enable investors
to compare the financial re sults of companies. More than 100 years
ago accountants responded to the need for widely-adopted standards
by developing the Generally Accepted Accountin g Principles or
GAAP. These standards are a form of private governancethey are
developed, mo dified and implemented by private organizations,
although they function as a public-private hybrid because their use
is required for many types of companies regulated b y the states and
federal agencies such as the SEC.
In the GHG accounting and reporting area, standards have
emerged as the equivalent of GAAP. These GHG accounting and
disclosure standards are the product of the GHG Protocol Initiative,
a multi-stakeholde r partnership of businesses, NGOs, and
governments convened by the World Resources Institute (WRI) and
Ch. 8
CLIMATE CHANGE MITIGATION
151
World Business Council on Sustainable Development (WBCSD). The
WRI/WBCSD GHG Protocol Initiative is an NGO that functions
much like a regulatory agen cy. It is the secretariat for the GHG
reporting standards, so it establishes and amends the standards,
generates detailed guidance and tools for applying the standards,
and provides technical assistance and interpretations.
The GHG Protocol Initiative has developed seven standards to
provide a consistent methodology for calculating and reporting GHG
emissions, each designed for different organizations and activities.
1
The most important for corporate reporting is th e GHG Protocol
Corporate Standard ( GHG Protocol). The GHG Protocol Initiative
issued the first edition o f the GHG Protocol in 2001 and it issued a
revised edition in 2004. It also has issued updates to guidance
documents and tools that are important resourc es for preparing or
critiquing GHG reports. A steering group guided the standard
development process for the G HG Protocol, with members from
several enviro nmental groups including the World Wildlife Fund,
the Pew Center on Global Climate Change, and The Energy Research
Instituteas well as industry representatives like Norsk Hydro,
Tokyo Electric, and Shell. This broad stakeholder involvement likely
contributed to the GHG Protocol becoming the dominant globa l
industry standard for emissions reporting: it is now used by over 90
percent of Fortune 500 companies.
The GHG Protocol establishes the requirements for companies
that prepare a GHG emissions inventory. The GHG Protocol requires
a company that is developing an emissions reporting program to set
an inventory boundary that includes organizational and operation al
components. This provides a way to determine which emissions will
be included within an organization’s boundaries and which will be
attributed to other organizations. The company then sets
organizational boundaries by choosing an appro ach to consolidate
GHG emissions and define its operations for reporting purposes, and
it sets operational boundaries by “identifying emissions associated
with its operations, categorizing them as direct and indire ct
emissions, and choosing the scope of accounting and reporting for
indirect emissions.” We focus here o n companies, but many
universities, NGOs, and governme nts also use the GHG Protocol for
emissions reporting.
As we mentioned earlier in this Chapter, the GHG Protocol
identifies three scopes of emissions, Scope 1 for direct GHG
emissions, Scope 2 for emissions from electricity and steam generated
off-site, and Scope 3 for all other indirect emissions, such as corporate
suppliers and employee commuting . The GHG Protocol requires
1
GHG PROTOCOL, STANDARDS, available at https://ghgprotocol.org/standards.

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