Client-driven revenue growth: tips for driving performance and revenue.

• Position: CHECKLIST - Brief article

Research shows that strategic discipline and committed leadership can result in revenue growth. Use these five best practices in developing your marketing strategy, focused on client and market needs, to drive performance and grow your revenue

* Prepare a products and services checklist.

Start this process by identifying your legal products and services and to whom you provide those services. This checklist will prove useful when driving business development and client service excellence.

* Define your top services and review.

Using your products and services checklist, define your top five products and services. Then, identify the legal services you are not offering to your existing clients. Determine if your products and services are market-focused. Are they priority or opportunistic practices?

* Develop a client-centric marketing strategy.

Educate your current clients about your depth of services, focusing on your top five products and services and market needs. Drive business development by marketing these services to your current client base.

* Cross-market.

You...