One-click referral product captures everyday cross-sell opportunities.

• Position: New Products - Brief Article

Let's say a bank customer calls to report her change of address. During the conversation with her customer service representative, the customer mentions that she might need a line of credit for new home furnishing and a retirement specialist to handle a 401(k) rollover from a previous employer.

Is your bank set up to easily and convenient[y make the referrals necessary to handle these cross-sell opportunities?

MarketSoft of Lexington, Mass., has released a product called Referral Manager, which is designed to meet the needs of referral-driven cross selling in retail financial services companies.

The company says the product helps customer service representatives Listen for customer needs and buying signals and give the customer the right product when they need it.

With one click, the company says, the representative can forward each opportunity to the most qualified...