Claudio Muruzabal: CEO Neoris.

Author:Mann, Joseph A., JR.
Position:LATIN AMERICAN TECHNOLOGY TO THE WORLD - Executive profile
 
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At Neoris, innovation means adopting an uncommon approach to IT consulting: working alongside clients in and outside their companies. Neoris' strategy, according to company CEO Claudio Muruzabal, is to combine two elements--the practical and the visionary.

"This is not just a nice marketing statement," said Muruzabal, who has led Neoris since 2004. "The visionary always focuses on new ideas, technology and different ways of doing things. And we are practical. We're a lean company, easy to do business with. We have a lot of visibility, we engage with our clients, get close to them and make decisions with them," he said

The approach may have been the key to success for this young company that in line more than 10 years evolved from being the IT branch of Mexican cement giant Cemex to one of the fastest growing business and IT consulting companies in the world.

In 2000, the company separated from CEMEX, still its majority shareholder, and began working on its own. The company did consulting work in Mexico, then found clients in other countries in Latin America, as well as the United States, Europe, the Middle East, Africa and India.

"We grew mostly by word of mouth," Muruzabal said of the Miami-based business, which boasts more than 3,500 employees and 20 offices worldwide. "Industry notices companies that can get the work done."

Neoris is the largest IT consulting and systems integration company in Mexico and the second largest in Latin America, according to IDC (International Data Corp.), the worldwide IT and telecommunications market intelligence firm. According to Neoris' global report for 2012, practical visionaries develop "the art of being functional, grounded, reliable and realistic, yet possessing the foresight, drive and innovation to constantly...

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