CLASIFICADOS EN LA WEB.
Author | Thomson, Adam |
Position | TT: Classified in the Web. |
Una empresa conjunta entre un ex corredor de autos convertido en vendedor de autos usados y un diseñador de páginas electrónicas resultó en el nacimiento de www.multiusados.com, el primer emporio de autos usados del espacio cibernético latinoamericano.
El website compite con los diarios de Bogotá que publican anuncios clasificados de autos y camiones de segunda mano que pueden adquirirse en los principales distribuidores de la ciudad. "Sólo porque trabajamos con distribuidores establecidos estamos en mejor posición de ofrecer a los compradores una garantía implícita de que no los vamos a timar," afirma el diseñador Felipe Mazabel. Entre los servicios adicionales que se ofrecen están seguros, piezas de repuesto, blindaje de autos y venta de estéreos.
Los distribuidores pagan por cada anuncio o alquilan espacio de publicidad. Durante los primeros tres meses en línea, los avisos han aumentado de 15 a 100 vehículos. Al precio de unos US$16 por cada dos semanas, el costo de los avisos es inferior al de los periódicos, que es de unos US$25 por tres días. "Una de nuestras ventajas sobre...
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