E-cigarettes: behind the marketing.

• Position: STUDENT WORK SHEET - Brief article

You may have noticed that marketing for e-cigarettes seems to be more common than advertising for tobacco cigarettes. That's because many types of ads for tobacco products are banned, but e-cigarettes don't yet fall under the same rules. Marketers for e-cigarettes may use sophisticated tactics to grab viewers' attention and transmit obvious and not-so-obvious messages.

Below are some features you may see used in e-cigarette ads. Analyze each feature and answer the questions that follow.

Think It Through (Write your answers on a separate piece of paper.)

Use Information from the images above and the article "E-Cigarettes: What You Need to Know" in your responses.

1. a. Overall, what messages about e-cigarettes do the advertising features above imply?

   2. How could these messages be dangerous for teens?

   3. How can teens protect themselves from being influenced by messages that may be dangerous?

2. Why might e-cigarette ads be an unreliable source...