Choice ARM internal sales piece.
| Position | Charter One Bank - Brief Article |
Institution: Charter One Bank, Cleveland
Assets: $43 billion, 580 locations
Agency: The Arras Group, Cleveland
In the third quarter of 2002, Charter Bank decided to launch an internal promotion to encourage its loan officers to sell more of its Choice ARM product.
The agency came up with a "Monopoly game" promotion designed to motivate loan officers through a "top performer gift...
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