China's CCTV weds Cisneros.

Position:China Central Television - Brief article

Venezuela and Florida-based media and entertainment company The Cisneros Group of Companies and China Central Television (CCTV) inked an agreement to distribute content across their respective regions. The deal was finalized in August during the 2008 Beijing Olympic Games. It represents the first-ever alliance between a Chinese and a Latin American television company.

The two firms have an aggregated TV audience of 1.5 billion throughout Latin America, Europe and the People's Republic of China, so each side stands to gain a substantial amount of viewers from the deal. Other perks of the partnership include shared access to both organizations' complete catalogues and upcoming co-productions.

Chairman of The Cisneros Group, Gustavo Cisneros, cited his company's numerous telenovela properties as the most attractive to CCTV. "We are already...

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