Children's savings.
| Position | Childrens-only savings program - Brief article |
Name the Mascot Contest
Institution: Fidelity Deposit and Discount Bank, Scranton, Pa.
Asset size: $561 million
Agency: idGroup, Scranton, Pa.
The bank decided to create a childrens-only savings program--one that played on a "green" theme.
In conjunction with the first anniversary celebration of the institution's environmental friendly branch, the bank created "The Green Team."
Children were encouraged to join The Green Team in order to save money and save the environment.
The bank sponsored a "Name Our Mascot" in which the prize was a Green Team savings account filled with cash.
As a result of the promotion, the...
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