Chicago bank deploys digital lobby monitors to improve customer recall.

• Position: Marketing News - Harris Bank - Brief Article

Harris Bank, Chicago, reports a 7 percent increase in customer recall of product messages sent over lobby digital monitors as opposed to traditional lobby marketing vehicles.

The large, flat-screen digital monitors are positioned strategically in view of customers in Line for teller services at 13 Chicago-area branches. The animated ads intersperse a visual mix of banking service offerings, community and branch location announcements along with financial and general news headlines. The messages promote everything from mortgage banking to online services to wealth management.

"The news feed is a value-added solution because we didn't want to...