Chevy ad defended again.

• Author: Schaeffer, Andy
• Position: Letter to the editor

I like your defense of the Chevy truck spot ("Chevy's alignment," Mike Taylor, Web Exclusive column, posted online Nov. 1 2006). I like the spot too. Before somebody criticizes the use of Rosa Parks and MLK, they should find out whether the estates of these people OK'd the use of the images.

It's very hard for me to believe that Chevy would put together a campaign like this, spending massive amounts of money to air it, and not get permission to use their likenesses ... bad PR and lawsuits could be right around the corner. BTW, I'm a...