Cheryl Moody three parameters plus.

AuthorStomierowski, Peg
PositionVIEW FROM THE TOP - Company overview

[ILLUSTRATION OMITTED]

Cheryl Moody is a certified professional wetland scientist, with a bachelor's degree in wildlife biology. She has worked in Alaska for more than 28 years, 19 or more with wetlands. She moved here after college and has lived in Sitka, Nome, Soldotna, Anchorage and Palmer.

In 1992, she founded Three Parameters Plus and was sole proprietor until 3PPI incorporated in 2006, with her as president. Moody has experience in natural resource consulting, including wetland delineation, vegetation mapping, impact assessment, air-photo interpretation and digital mapping, permit acquisition and restoration.

She has worked with small private developments and large-scale projects. The firm has 12 full-time employees in Alaska and six in the Lower 48, with 12 part-time or seasonal workers (likely to rise to 20 by June). 3PPI's main offices are on International Airport Road, and Moody has moved her home office to Sedona, Ariz., to facilitate U.S. business expansion.

AMB: How's the view from the top ... how do you see your role and challenges?

Moody; Consider the first sentence of our vision: "Three Parameters Plus is about sustainable relationships--with the environment, with our customers, and among ourselves." My job is to balance those relationships.

The team and I have to foster relationships with the right clients and keep our community together with a mix of integrity, hard work, learning, social responsibility and fun. My role ranges from taskmaster to den mother to head chef to quality-control maven.

ABM: Please describe growth drivers and patterns of 3PPI; what threats or limits does 3PPI face?

Moody: We've completed a five-year strategic plan answering those questions. Development and resource protection are drivers. We outgrow the market by doing great work and looking ahead for client interests. Smart development means it's environmentally sound. The major threat to our industry is from competitors who cut corners.

What limits 3PPI is our ability to attract super scientists to Alaska who share our values and bring the right mix of real-world experience, enthusiasm and energy to be responsive to clients.

This not only requires flexibility for telecommuting, but also provides opportunities for expansion out of Alaska.

ABM: How is the recession affecting business?

Moody: Last year was very tough. We scrambled for new business and to manage staff resources efficiently. We emerged stronger, with a diversified client base. So far...

To continue reading

Request your trial

VLEX uses login cookies to provide you with a better browsing experience. If you click on 'Accept' or continue browsing this site we consider that you accept our cookie policy. ACCEPT