Ché gringo, ¿querés mate?
Author | Shapera, Todd |
Position | Yerbas - TT: Che foreign, do you want mate? - TA: weeds |
El mate, esa yerba tan popular en el Cono Sur que se usa para preparar una infusión del mismo nombre, no es muy conocida en Estados Unidos. ¿O si?
Desde mediados de los años 70, los norteamericanos han probado la amarga infusión, muchas veces sin saberlo. La caja de Morning Thunder de la marca Celestial Seasonings, explica que se trata de una mezcla a partes iguales de té negro y mate. Y la bebida Lightning, de Snapple, que llegó el año pasado al mercado en estilizadas botellas, es una mezcla de moras, extracto de ginseng y un 20% de yerba mate. De hecho, el año pasado había en el mercado norteamericano 28 productos de yerba mate, un alza en comparación con 22 en 1998.
El crecimiento de los productos de yerba mate en términos de dólares en las...
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