Charlotte and the super power pachanga.

Author:Schneider, Pablo

The Super Bowl is a super power pachanga. There are over 25 million Hispanic NFL fans and Hispanic leaders from companies such as AT&T, CISCO, Comcast and 7-Eleven, which were out in force at Super Bowl 50. This year's Super Bowl was watched on television at least in part by 167 million viewers and in total by an estimated audience of 111.4 million, including 4 million on livestreaming. There was an estimated $15.53 billion dollars in Super-Bowl related consumer spending in the U.S. This is compared to revenues of $9.17 billion dollars for all NFL teams combined. An estimated 1.1 million people attended Super-Bowl related events in the San Francisco Bay Area, San Jose, and Santa Clara with direct visitor spending totaling $220 million.

Here are some of the people I crossed paths with in Charlotte for the NFC Championship and in the Bay Area for the Super Bowl.

Marcos Castro is an engineer with Charlotte-based H Scott Motorsports, which competes in the NASCAR Sprint Cup Series. Marcos, who grew up in the DFW area, is the son of noted Hispanic business leader Garry Castro, the owner and CEO of Logisticorp. Growing up, Marcos' dream was to work on a NASCAR team as an engineer. He worked as a mechanic to get experience and went to community college for a couple of years. He then transferred to the UNC Charlotte and earned his Bachelors Degree in Mechanical Engineering. Marcos did a series of internships and held several part-time jobs--all focused on NASCAR. Finally through a fellow UNC alum, he got on a NASCAR team and has since advanced rapidly over the past three years to position as engineer with H Scott Motorsports.

Gerry Lopez is one of a handful of Hispanic corporate CEO's in the U.S. In mid-2015 Gerry left AMC Theaters to become CEO of Extended Stay America, which is headquartered in Charlotte and is traded on the NYSE (STAY). With 629 hotels and over 60,000 rooms, ESA is one of the leading brands in the long-stay lodging sector. Extended Stay America has annual revenues of $1.3 billion and a market cap of $2.22 billion. Gerry also serves on the board of directors of Brinker International (NYSE...

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