Charities: grow your business & their cause.

Author:Parsons-Wraith, Lisa
Position:Arms and the woman

From the fall hunting . season through the holidays, retailers look forward to a boost in sales. Hunters are updating their equipment, and have a list of scouting items they would like to see under the tree.

Your regular customers know what you have to offer. The challenge is bringing in new customers. Advertising is a great way to reach customers, but oftentimes, you're just preaching to the choir. Building an image of your shop as a positive force in your community reaches a previously untapped audience and pays huge dividends.

Charitable organizations kick into high gear around the holidays, making it the perfect time to raise your profile in your community. Think about what type of organization appeals to the clientele you're trying to attract, and make a commitment to get involved.


Host A Charity Shoot

Tina Fisher, who owns Sheep Dog Ammo with her husband, Travis, in New Plymouth, Idaho, says she wanted to organize a Shoot for a Cure charity event to promote the shooting sports for women and help a worthy cause. The charity shoot, hosted by the Parma Rod and Gun Club in Parma, Idaho, donated all of its profits to the MSTI Breast Cancer Center at St. Luke's Hospital in Boise. The last event raised $6,700, and the money provided mammograms to uninsured and underinsured women.

The community has been very supportive, Fisher notes, because the funds raised by the event stay local. Community support translates into various businesses sponsoring the event and donating prizes to make the shoot a fun day for everyone. Every sponsor's name and contact information is listed in a "thank you" brochure included in the participants' goody...

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