Charitable Gift Fund brochure.

• Position: Brochure Single - Brief Article

BEST OF THE BEST AWARD ABAMN 2003 AD Awards Contest

Institution: National City Bank, Cleveland. Assets: $100 billion; 1,000 locations. Agency: Blattner Brunner Inc., Pittsburgh.

The purpose of this brochure was to introduce the bank's Charitable Gift Fund to a high net-worth audience and, at the same time, wrap it in several necessary legal and application documents.

Figuring that Americans like to be generous in making donations and caring about their local area, the brochure highlights that generosity and visually shows the personal involvement between people and their communities.

The Charitable Gift Fund product was unusual in that it works in tandem...