Char Bloom fishing vests.

• Author: Peterson, Eric
• Position: COLOREADO COOL STUFF - Company overview - Brief article

After she got into fly-fishing in the mid-1990s, Char Bloom found that the gear wasn't designed with a woman in mind. "They lacked color and style," she recalls. "Since I was living in mine, I also found they lacked organization."

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Before long, Bloom was teaching and guiding, and decided to full the void for a woman's vest herself. In 2004, she perfected her design, found a manufacturer and began selling her vests online. Bloom's stylish and orderly vests are not khaki or green; rather, they're...