CHAPTER 18 COMMUNICATION: OVERCOMING CULTURAL DIFFERENCES
| Jurisdiction | United States |
(Feb 1991)
COMMUNICATION: OVERCOMING CULTURAL DIFFERENCES
Moran, Stahl & Boyer
Boulder, Colorado
If we wish to convince people of other cultures, we have to use their language as far as we can, not language in the narrow sense of the word, but the language of the mind. — Nehru
The rapid globalization of the marketplace has placed international sales and marketing people on the front lines of the struggle to regain the competitive edge at home and abroad.
A survey of 217 companies by the Institute of International Education revealed that cross-cultural relations skills were rated more important for international business effectiveness than functional/technical skills, or product...
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