Change the approach. Manipulate the message.

Author:Thurman, Russ
Position:INDUSTRY WATCH
 
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The lack of national headlines about anti-gun assaults can be detrimental to gun ownership--and the industry. This is not a call for more anti-gun campaigns; they already exist in abundance. What's needed is an increase in knowing the anti-gun movement never stops, never rests. But, gun owners and many in the industry do.

History reveals gun owners only become really motivated and active when they believe their Second Amendment rights are threatened. Think President Obama's boldly announced national campaigns and the reaction of gun owners.

History also shows the anti-gun movement, in its many forms, has learned their in-your-face campaigns ignite the fury of gun owners and the industry. The lessons learned: Change the approach. Fly under the radar. Manipulate the message.

Some recent examples:

The Brady Campaign To Prevent Gun Violence is no longer anti-gun, according to its president, Dan Gross. Following his appearance on Fox's "Sean Hannity Show" in June, Gross related how he "dispelled a bunch of myths about our cause."

"First on the list: We don't want to take guns away from lawabiding citizens. We simply want to keep them out of the hands of people who should never have access--felons, domestic abusers, rapists and other dangerous people," Gross said in a post-"Hannity Show" news release.

On the Brady Campaign's website, there's a call to expand background checks for all gun purchases. This, to the average American citizen, even many gun owners, may seem "reasonable." However, it translates to gun registration of law-abiding gun owners. Of course, it would have no impact on criminals, since they're not going to undergo a background check.

Remember: This organization was originally named Handgun Control Inc. Same mission, different approach. Don't be deceived.

The Center for Biological Diversity (CBD) is another organization that disguises its anti-gun message. The CBD appears to have lofty goals, but when correctly translated, they're zealously anti-hunting. Most of us have lost count of the number of petitions they've filed with the EPA to ban lead in ammunition and fishing sinkers. The CBD is fixated on using the Toxic Substances Control Act to cripple hunting and...

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