Change is inevitable: make the transformation now.

AuthorSutor, Alycia
PositionPresident's Podium

LMA-LA recently held its "Transformational Change ... Are You Ready?" program that addressed how people and organizations change. I loved the topic, and it got me thinking: Exceptional leaders understand change is inevitable, yet change for change's sake usually just creates a mess of frustration, waste and cynicism in its wake Transformational change, however, implies something else Implicit within the notion of transformation is the idea that change is not just about leading to something incrementally better than what existed before, but that we evolve to a new, radically different state that morphs us closer to our full potential As a professional in legal marketing, I love the idea of transformational change and the promise of what that can mean for ourselves personally, for the lawyers and clients we work with and for the profession of law overall. So, how do we elevate our game from being simple change agents to leaders of transformational change?

One of my biggest hopes for each of you is that this becomes a year for you to explore and experience transformational change as leaders in your organizations One of LMA's main goals is to equip you to be transformational change agents through the many educational offerings, idea-sharing and networking opportunities with your ever-knowledgeable colleagues, and the resources available at the annual conference. However, it will be up to each of you to grab these...

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