Getting your company in the media spotlight can be a difficult task, particularly for those of us on limited promotional budgets. Here are some quick tips to remember when promoting your business.
When writing a press release always make sure that a contact name is included and that you or the person quoted in the release is available to take calls and sit for an interview. A surefire way to lose out on a story is to not return calls promptly and efficiently.
Try to make time to develop relationships with local media. Offer yourself as an available resource. Don't expect an article to come out of a lunch meeting.
Save money by targeting your press release distribution. If you're sending personnel announcements make sure you send them to the right...