CFMP Certified Financial Marketing Professional.

• Position: CONTINUING EDUCATION QUIZ

The CE quiz in ABA Bank Marketing magazines provide up to 10 continuing education credits per year to Certified Financial Marketing Professional (CFMPs). Each quiz consists of 10 questions taken directly from the articles in each issue and have been pre-approved by the ICB for 1.0 credit per quiz. You must correctly answer seven out of the 10 questions to receive the credit.

To take the quiz, please go to www.icbmembers.org, login, and click on "Continuing Education Quizzes (ABA Magazine)" located on the left-hand side of the page. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. Quiz credits are automatically uploaded to your record and will show under "My Continuing Education Credits" within 48 hours. If you have any questions, contact ICB's Continuing Education Manager at.icb@aba.com.

You Too Can YouTube

By Amber Farley

1. The type of video that is most often viewed on YouTube is:

   1. Sports.

   2. News.

   3. Education.

   4. Humor.

2. Before starting on YouTube, you need to develop a:

   1. Usable viral idea.

   2. Strategy.

   3. Video production unit.

   4. Stable of willing actors.

3. Once you get on YouTube, it is important that you:

   1. Explore new video techniques.

   2. Frequently refresh your video.

   3. Stay on top of rising trends.

   4. Explore other complementary social media.

   Tomorrow's Branch: Stili the Vital Hub

   By John Deignan

4. Before they can modify their branches to integrate all the new technologies, banks must first improve their understanding of:

   1. The one-size-fits-all approach.

   2. Customer behavior.

   3. The upcoming technologies.

   4. Tomorrow's customer demographics.

5. All of the following factors are expected to have a major transformative effect on the branch of the future EXCEPT for:

   1. Electronic vault entry.

   2. Unified communications.

   3. Enterprise document management.

   4. Cloud computing.

   Tomorrow's Branch: Designing Better Relationships

   By Paul Seibert

6. Creating an honest sustainable and profitable brand translation in a branch starts with:

   1. An appealing logo.

   2. A strong brand.

   3. An appropriate design.

   4. A functional layout

7. Umpqua branches look like:

   1. Recycling centers.

   2. Corner coffee shops.

   3. WaMu's banking-in-the-round.

   4. Sophisticated retail stores.

8. All of the following are social trends that have influenced Umpqua's branch design EXCEPT for:

   1. High technology.

   2. Local first.

   3. Slowdown.

   4. Less transactional/more consultative.

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