Cerveza sin sorpresas.
| Position | Informes anuales de compa |
Como muchas compañías latinoamericanas de productos al consumidor, la cervecera colombiana Bavaria (www.bavaria.com.co) considera la Internet otra vía de presentar su informe anual en vez de su campaña de mercadeo. Botones con ilustraciones llevan a los navegantes a zonas como historia de la empresa, lugares de producción, filantropía, detalles financieros, pero no hay nada sobre el departamento de mercadeo de la compañía. Están...
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