Certified Financial Marketing Professional.

• Position: CONTINUING EDUCATION QUIZ

The CE quiz in ABA Bank Marketing magazines provide up to 10 continuing education credits per year to Certified Financial Marketing Professional (CFMPs). Each quiz consists of 10 questions taken directly from the articles in each issue and have been pre-approved by the ICB for 1.0 credit per quiz. You must correctly answer seven out of the 10 questions to receive the credit.

To take the quiz, please go to www.icbmembers.org, login, and click on "Continuing Education Quizzes (ABA Magazine)" located on the left-hand side of the page. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. Quiz credits are automatically uploaded to your record and will show under "My Continuing Education Credits" within 48 hours. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

Reacting to a Deposit-Rate War

By David Vidal and Jens Baumgarten

1. Your primary goal in a price war should be to:

   1. Expand market share.

   2. Bolster revenue volume.

   3. Increase or preserve profit.

   4. Retain or increase the number of customers.

2. The best response to a deposit-rate attack is to:

   1. Do nothing.

   2. Contest certain customer segments and concede others.

   3. Match or exceed your competitors' high rates.

   4. Launch a negative advertising campaign about your competitors.

3. The best way to slow or stop a price war is to:

   1. Immediately match competitors' rates across the board.

   2. Promise that you will always have the highest deposit rates in town.

   3. Ignore your competitors' higher deposit rates.

   4. Closely monitor competitors' moves and pre-emptively raise rates in selected segments.

   Social Media: The Less-Noticed Risks

   By Carl G. Pry

4. Social media communications that need to be archived by the bank are:

   1. Everything posted.

   2. All mentions of bank products and services.

   3. Any mention of interest or loan rates.

   4. Any communication to specific customers.

5. With respect to employee use of social media, it's best to:

   1. Manage rather than try to prohibit it.

   2. Ban it altogether.

   3. Permit unlimited access.

   4. Allow access but only on the employee's personal time.

6. If third parties (such as customers) are allowed to post comments on a bank's social media, the bank needs to ensure that:

   1. All critical comments are censored or removed.

   2. Positive comments are posted when needed.

   3. Someone at the bank is responsible for reviewing it.

   4. It acts outside customer-posting...