With companies starting to release CEO pay ratio data for the first time, boards and management teams are bracing for a wave of reactions: How will activists and employee groups use the information to crank up criticism? Will the media join the attack? Will employees or investors care?
Many directors have started to focus on a more strategic question: Is this just another flash in the pan? Or something more?
We think it's more.
The CEO pay ratio disclosures could be the tipping point that expands the board's talent focus beyond senior executives to the broader employee population. The regulations require a first-ever detailing of pay levels for employees below the executive ranks.
This will open the door to new discussions on a host of broad-based pay related topics at a time of heightened national dialogue on income inequality and new investor emphasis on environmental, social and governance (ESG) practices.
Investors have been pushing companies on a broader range of issues--especially topics extending to sustainability, diversity and equality of all kinds.
The topic of gender pay equity is an example. Institutional Shareholder Services (ISS) reported in October 2017 that when it asked investors if they wanted more disclosure of the gender pay gap, 60% answered yes. Last year, companies received thirty shareholder proposals on the subject. The biggest passive investors, including State Street, Vanguard and BlackRock, have taken a strong, public stand on the issue.
Although the pay ratio is no more than a new number to quantify an old fact, we think the dialogue surrounding it will draw boards more deeply into how compensation is designed and administered down through the organization. Consider these likely scenarios:
Additional shareholder demands. Shareholders file a wave of new proposals related to the ratio, including re quests for more information and "caps" on the maximum ratio. The proposals, though unlikely to pass, draw even more attention to the topic and oblige more director conversations with shareholders.
Additional regulatory and tax burdens. Politicians raise an outcry--and troll for more revenue. Massachusetts has already proposed raising the corporate income-tax rate by two percent on companies with a pay ratio above 100:1 (ratio based on highest-paid executive, not necessarily the CEO). Minnesota, Connecticut and Rhode Island have floated similar bills.
Risks to a company brand in the talent market. Companies that are not...