Centerpiece of student recruitment effort launches.

• Position: Brief Article

In Mar. the centerpiece of the first year of a five-year, $25 million student recruitment initiative will begin (The CPA Letter, Dec. 2001). The campaign, which continues the profession's targeted outreach effort to high school and college students that began last fall, will include print elements (posters and newspaper ads), direct mail and e-mail. In addition, the program's Web site, StartHereGoPlaces.com (which takes its name from the theme of the recruitment initiative), as well as a business simulation game, will launch next month. All of the materials will be...