Celebrity ambassadors.

• Position: IDEA BANK - Brief article

Multilingual TV Ads Air in 20 Countries

Institution: BBVA Compass, Houston, Texas (a subsidiary of BBVA Group, Bilbao, Spain)

Asset size: BBVA Compass, $70 billion; BBVA Group, $750 billion

Agency: Aftershare TV, Barcelona, Spain

This year, BBVA Group kicked off a two-month multilingual video advertising campaign that was featured in both conventional and digital media in over 20 countries including the United States, Spain, Mexico, Argentina, Colombia, Chile, Peru, Venezuela, Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Bolivia, Ecuador, Paraguay, Uruguay, Brazil and the Caribbean region.

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The stars of the campaign were internationally renowned soccer players Iker Casillas and Andres Iniesta, who served as the BBVA Group's global brand ambassadors. They also promote the values of Liga BBVA, the players' soccer league.

Real Madrid's goalie and FC Barcelona's midfielder were chosen by BBVA because they share BBVA's values of...