CCTV's shopping spree.

Position:China Central Television to broadcast television shopping program

The San Diego area-based International Shopping Network (ISN), through an exclusive joint venture with the government-run China Central Television (CCTV), will begin broadcasting the television shopping program in primetime in January.

The show, called World Window Shopping, will mix the elements of both infomercials, which convey information about and imagery of brand names, followed by a sales presentation.

Each promotional segment, running from three to five minutes, will consist of about 85 per cent imagery and 15 per cent direct sales.

John Wang, president of ISN, said combining the two elements is necessary in the...

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