CBA Launches New Online Attorney Directory: Update Your Profile to Maximize Visibility, 0119 COBJ, Vol. 48, No. 1 Pg. 16

Author:BY LOREN FAYE
Position::Vol. 48, 1 [Page 16]
 
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48 Colo.Law. 16

CBA Launches New Online Attorney Directory: Update Your Profile to Maximize Visibility

Vol. 48, No. 1 [Page 16]

The Colorado Lawyer

January, 2019

LAW PRACTICE MANAGEMENT

BY LOREN FAYE

The Colorado Bar Association has updated its online attorney directory, formerly known as Find A Lawyer, to Licensed Lawyer. The new directory[1] offers upgraded search technology to more easily connect members with prospective clients.

What’s Different?

Similar to Find A Lawyer, which consistently ranked as one of the most visited sections of the CBA website, Licensed Lawyer allows prospective clients to search for and connect with local attorneys. But the new site has more robust search technology, more categories and criteria, and the ability to link social profiles. And it’s mobile friendly.

“We are always trying to improve our services to members, and Licensed Lawyer helps to serve our mission to advance attorney practices by improving the ability of the general public to connect with the resources they need,” said CBA Executive Director Patrick Flaherty.

When users enter the type of assistance they require, Licensed Lawyer prompts them with specific questions related to their category, worded in plain English rather than legalese. This ability for users to get specific with their legal needs will better match them to attorneys who can best serve them, reducing mismatched connections and wasted effort for both users who are seeking representation and attorneys who have to field calls that aren’t relevant to their practice.

Payment options and firm size categories have also been enhanced. For example, “What Method of Payment would you Prefer?” has eight options for users to choose from (and they can choose more than one).

“The various payment options are for the 70% of the population who don’t believe they can afford a lawyer, but in fact, can,” says CBA’s Access to Justice Director Kathleen Schoen, who oversees the Modern Law Practice Initiative. “Modern lawyers are more client focused, and looking for ways to make their services affordable, such as offering fat fees for certain services, or limited scope...

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