The catty appeal of a Garfield VISA: 'I've got it and you don't!'.
| Position | Marketing News - Brief Article |
Even fat cats deserve a little credit. Commerce Bank, Kansas City, Mo., is trying to capitalize on the popularity of the recently released feature film about the cartoon cat "Garfield" by introducing a Garfield VISA card.
The bank (assets: $14.5 billion) has the exclusive right to market the card within the United States. The card is available in two different designs. New cardholders will be eligible to receive a travel mug when they use their new Garfield account. Lovers of the overweight feline can apply for the card online at the bank's...
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