CATCHING THOSE BIG-SPENDING FISHERMEN.

• Position: Brief Article

Illinois and its communities are learning that hosting sporting events is an excellent way to capture tourism dollars. And we're not just talking football and baseball. A recent Illinois Department of Commerce and Communities Affairs study reported that people who travel either to attend or take part in a fishing or golf tournament, soccer and softball championships or hot air balloon competitions are "high-value" travelers who spend an average of $945 each time they...