Catching more fish is the whole idea.

• Position: WHAT'S NEW? - Shakespeare Catch More Fish Lake/Pond Complete Fishing Kit - Brief article

Making the simple complex is one of our most tiresome habits--and a real burden, even when it comes to everyday pleasures. In other words, figuring out stuff is not one of our strengths. So, when the kids suddenly expressed an interest in fishing, we gulped ... hard. Luckily, they weren't talking about going out on the ocean in search of tuna and shark, but rather the freshwater variety popular in one of the many lakes, ponds, and streams found close to home here on Long Island. Still, there was the fishing gear to deal with. How long should the rod be? What kind of reel does it need? What type of line and hooks does it use? What about bait?

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Happily, we found the all-in-one solution for anglers of every age and experience level: the Shakespeare Catch More Fish Lake/Pond Complete Fishing Kit, which includes a...