Cat-Ears.

• Author: Peterson, Eric
• Position: SMALL biz

Rick Weissner liked biking with friends on weekends, but found chatting difficult. "Typically, you try to catch up, but you get a fair amount of wind noise," says Weissner, a financial consultant. So he launched Cat-Ears in 2012 to solve the social biking conundrum.

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Inspired by the animal kingdom, Cat-Ears use faux fur to divert the rush of air around the ears and stifle noise. The company has since launched eight Cat-Ears products, including Ear Covers for cold-weather riding.

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