En casos de desastre, las empresas responden.
Author | Sutter, Mary |
FedEx Express es conocido por sus entregas de un día a otro y esa aptitud comercial literalmente salvó muchas vidas en enero, cuando un terremoto catastrófico sacudió Haití.
Un avión de FedEx Express fue el primero en tocar tierra después del, terremoto. Aterrizó lleno de frazadas, medicinas, lonas y otros suministros indispensables, todo parte de un paquete de asistencia por $1,800 millones de la empresa. A ese monto se sumaron las innumerables horas de trabajo voluntario de sus empleados.
"Estoy en La empresa desde hace 25 años y creo que esto es parte de la información genética de FedEx", dijo Cliff Deeds, gerente general para América Latina. "Nuestro presupuesto incluye cuatro millones de libras [de peso] para asistencia, como parte de nuestro modelo de negocios".
FedEx no está solo. A pesar de que mucha de la atención se centra en el papel, que juegan las empresas sin fines de lucro y en la asistencia gubernamental, una cantidad significativa de la ayuda viene del. sector corporativo, que le da mucha importancia a su responsabilidad social.
Deeds es uno de los socios fundadores y el actuar presidente de America's Relief Team, una empresa sin fines de lucro con base en ta Florida. Formada en 2004, America's Relief Team ha prestado ayuda principalmente después de varios huracanes en el Caribe. Al, tener infraestructura de asistencia en caso de desastres, la empresa fue capaz de ayudar sustancialmente después del terremoto en Haití.
Este es apenas uno de los ejemplos de compañías que organizan formalmente su respuesta a desastres naturales. En Haití, por ejemplo, Coca-Cola Company se unió a la empresa sin fines de lucro TechnoServe y al Banco Interamericano de Desarrollo en un proyecto de cinco años por $7.5 millones para modernizar el cultivo de mango y crear una industria sustentable para pequeños granjeros.
Después del terremoto en Chile, las empresas mineras, entre otras, ofrecieron...
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