Cashing in: the film industry creates new opportunities for existing businesses.

Author:Baum, Jennifer

The film industry moves at such a fast pace that area businesses have already begun to feel the effects of the new incentives. Now is a great time to put your company name out there as a potential source for out-of-state filmmakers, who depend on easy accessibility, referrals and third parties to recommend local businesses to fill their needs while filming in Michigan.

"People are already moving fast to ensure the film industry keeps growing in Michigan," said Meghan Edwards, a senior account executive at Identity PR. Having lived in California, she has previous experience doing promotional work for the entertainment industry there and serves as a good link between movie industry expectations and Michigan business savvy.


Local businesses may be unsure how to get a piece of the action. Edwards recommends getting in contact with someone who is familiar with the industry, like S3 Entertainment Group. With offices in Ferndale, Michigan and Los Angeles, California, the company facilitates entertainment production by connecting filmmakers to the services they need locally, including production, travel, crew, insurance and financing.

"Businesses looking to get involved in the film industry should also work with a consultant," said Edwards, "and do your research and make sure you're partnering with the...

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