Cashback Boulevard.
| Position | ABAMN 2007 Financial Marketing Awards - Zions Bank - Brief article |
[ILLUSTRATION OMITTED]
Institution: Zions Bank, Salt lake City
The objectives of this campaign were to increase awareness of the bank's new cash rewards program and increase credit card applications and usage.
The strategy focused on integrating all messaging by driving prospects/customers to an online game where they could learn more about the cash rewards program, participating merchants, offers and key bankcard features.
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