CARTAS.
Position | TT: Letters. |
Exito de alta tecnología
Como estudiante de gerente de operaciones y negocios internacionales, creo que su revista es una fuente imparcial y abundante de noticias sobre América Latina. El artículo de Sergio Bustos sobre la decisión de Intel de construir una planta en Costa Rica (Latin Trade, agosto de 1998), destacó las numerosas facetas del proceso de ubicar plantas en una economía globalizada. Aunque la construcción, la mano de obra y la logística pueden cuantificarse y modelarse fácilmente para determinar la ubicación con el costo óptimo, es muy difícil asignar un valor a factores como el nivel educativo, la infraestructura y las políticas empresariales del gobierno. Y con frecuencia son estos factores cualitativos los que en definitiva determinan la rentabilidad de una inversión. Gracias por una crónica equilibrada que cubrió tanto las razones del éxito tecnológico de Costa Rica como los obstáculos que debe superar para desarrollar aún más su industria de alta tecnología.
John Visich
Candidato a doctor
College of Business Administration
Universidad de Houston
Houston, Texas, EU
Y Honduras, ¿qué?
Parece que los editores de la revista Latin Trade están prejuiciados a la hora de informar sobre los países de América Central. Me refiero al reciente artículo sobre el turismo (Latin Trade, agosto de 1998) en el que Costa Rica se destaca notablemente, aparte de protagonizar la sección Países. Da la impresión de que últimamente hay más informaciones sobre Costa Rica en muchos de sus números. ¿No deberían tratar de equilibrar su información entre los distintos países de Centroamérica? Por supuesto, estoy de acuerdo en que Costa Rica da señales de un gran progreso y que probablemente no ocurre lo mismo con Honduras, mi país natal. Pero en cuanto a turismo, nosotros también tenemos lugares atractivos y, en algunos casos, más atractivos que los de Costa Rica. Es sencillamente una cuestión de mercadeo...
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