CAREFUL WHAT YOU ASK FOR.

• Position: Brief Article

Supermarket chains across the country are offering club cards that give customers discounts without using coupons. At checkout, the plastic card is swiped through a magnetic reader, giving the customer automatic discounts on certain items. To get a card, shoppers fill out an application that asks for personal information. California enacted a law last year that prohibits club card issuers from requiring applicants to provide a driver's license or a Social...