Capture key insights on issues that matter at the Ohio Accounting Show in Dayton: new location, 60+ sessions.

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The highly popular Ohio Accounting Show series kicks off its 2009 season in Dayton, May 19-20, with a move to Sinclair Community College. The news headlines are laying the foundation for a great line-up of more than 60 sessions.

The economic crisis is taking its toll on businesses--but what about your personal finances? Sandra K. Pierce, CPA, vice president of wealth management with Parker, Carlson & Johnson in Dayton, will offer insight into how to manage your finances in a turbulent market.

"Regarding to the stock market, the first thing I tell people is don't panic and sell everything," Pierce said. "Yes, the stock market is down, but it will come back. If you sell now, you won't benefit from the bounce back later. And as always, continue to save and put money into your 401(k) and IRAs."

According to Pierce, there are opportunities available now because of the recession.

"If you are young, this may be the biggest stock buying opportunity of a lifetime," Pierce stressed. "Anyone who is currently saving towards retirement should be taking advantage of the down market to buy incrementally."

"Also, if you need to spend on major items, the bargains are great. Whether it's a car or a new furnace, supply outweighs demand." Pierce warns, however, "On the flip side, turn a deaf ear to the excellent (and aggressive) marketing of products you don't need."

The economic crisis presents opportunities for public accounting firms as well. "The CPA's role as trusted adviser is more important today than ever," Heidi Brundage, project manager for AICPA PCPS, said as she discussed her upcoming session at the Dayton Accounting Show. "Clients will continue to turn to their CPAs for guidance and assistance with accessing financing, providing assurance to banks and managing their investments wisely. Make the most of the opportunity and remind your clients how you can advise them through these tough times."

Brundage noted that while firms nationwide continued to grow from 2006 to 2008, the pace of growth slowed from previous years, according to the AICPA's 2008 MAP survey. "The cautionary news is that everyone is experiencing some level of uncertainty these days. Firms should be careful to consider where our economy is in the cycle of life," Brundage warned. "Now is a good time to continue to market to existing clients, quality team members and potential customers."

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