Capitol Federal Community.

• Position: ABAMN 2007 Financial Marketing Awards: Community Service; First Place; Asset Size of Over $5 Billion - Brief article

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Institution: Capitol Federal, Topeka, Kan.

This advertising campaign, which was conducted throughout the fall of 2006, positioned Capitol Federal as a strong, locally owned financial services organization. The ads drove home the institution's image of "commitment to community."

The campaign had three objectives: First, to develop awareness of the bank's contributions to the community. Second, to brand the bank so that there was a...