Capitalize on Your Success: The Ultimate Guide to Getting the Money, Growing the Business and Doing the Deal.
Author | Marshall, Jeffrey |
Position | Brief article - Book review |
Capitalize on Your Success: The Ultimate Guide to Getting the Money, Growing the Business and Doing the Deal. By Julie Garella. Kaplan Publishing | 209 pages | $24.95.
As Julie Garella notes in her introduction, the genesis of this book came from a magazine interview she did in which the writer essentially asked her about the issues she raises in frequent lectures and meetings around the country. From that, Garella--a business development executive with Citigroup Capital Strategies--realized she had potentially strong commercial messages for businesses seeking credit, especially growing private companies.
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The result is a nicely written, logically laid-out book that opens by examining a couple of key issues for owners (and for the CFOs who advise them): are you, as a business owner, content with a comfortable lifestyle, or do you want to build more of an empire? And, when it comes to...
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