Capitalize on the FDA's push for bigger, bolder labels.

Author:Lusky, Mark

One of the most important customer service-related benefits a product manufacturer can offer is easily legible information that details the content's nutritional values. Giving people easily deciphered and digested information about what they're consuming has become key to health and safety, and has been discussed increasingly in the news and among consumers.

Thehill.com notes: "If you've looked at the back of a food package recently, you may have noticed that the Nutrition Facts label looks different. Calories are bigger and bolder. The serving size is more visible and more accurately reflects the amount people eat. There is also a new line for added sugars, along with a percent daily value that specifies how much of the day's added sugar limit is in a serving. This is the US Food and Drug Administration (FDA) helping you to make informed and wise choices for the health of you and your family... The updated Nutrition Facts label will make it easier for consumers to make more informed food choices. Surveys show consumers are seeking healthier options and looking to consume less sugar."

So, why do so many product manufacturers continue to put these important references in very small type? By now, one would think that the message being conveyed loud and clear in the nutrition world would permeate the rest of product manufacturing, as well.

Obviously, product label size and packaging are subject to space limitations and regulations. Products required by regulators to disclose large amounts of information often have their hands tied to a certain extent about how to fit in everything without resorting to the use of tiny type.

In addition to basic product information, consumers increasingly want access to accurate and complete information about the efficacy and safety of particular products. CBD and vape are two industries tasked with offering up-to-date consumer information that enables informed choices based on individual circumstances.

Extended content labels, QR codes, smart speaker-driven voice response, URLs, augmented reality, and digital IDs are all ways to connect consumers with information about everything from the latest product research to product authenticity in a counterfeit-crazed world.

The common thread of all these technologies and offerings is that the consumer typically initiates the search. While this is valuable and often adequate, it's only part of the story. Besides offering conduits for consumers to acquire more education...

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