Cannes in October: Playa-ground for Latin American Television.

Author:Atessi, Sara
Position::MIPCOM Preview
 
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Out of 22 Latin American countries, six will be exhibiting at MIPCOM 2014, representing over 60 companies (excluding those Latin American companies exhibiting under their U.S. offices), with Mexico acting as the master of ceremonies, having been named Country of Honor.

Not only will Latin companies be selling content, but a large contingent--some 300 Latin executives--will also be buying content from program distributors from the U.S., Canada and Europe, among other territories.

MIPCOM has become such a magnet for Latin American content creators and TV outlets that Reed MIDEM, the market organizer, has had no problem getting first Argentina, and now Mexico, to underwrite a number of activities, which this time around include a showcase of Mexico's newest scripted programming in "Fresh TV From Mexico," an exploration of how Mexico has become the sixth largest exporter of media content in the world in "Mexico Media & Entertainment Landscape," programming trends from major broadcasters in Mexico in "The Broadcasters Superpanel," a chance for Mexican producers and distributors to meet with international buyers during "Mexico Matchmaking" and "View From the Top," during which Emilio Azcarraga Jean, chairman of the board and CEO of Mexico's Grupo Televisa, shares his insights about what drives the Mexican television industry. Underscoring the importance of Latin America, Reed MIDEM recently announced that it is launching MIP Cancun, the first-ever LATAM TV Buyers Summit, which will be held November 19-21.

Out of approximately 80 official program events, some nine focus on Latin America and are organized in partnership with ProMexico, the government agency that supports Mexican exports and is in charge of attracting investments in the country.

From Argentina, Telefe Internacional's Content Distribution manager Daniel Otaola commented, "The fact that Mexico is the country of honor [has] a very positive impact for all of the content providers from Latin America. Besides the fact that it puts all of Latin America into the spotlight, it is recognition for a great country like Mexico, and the television industry in that country, which is one of the leaders in the region in content development."

Indeed, there are 1,500 production companies in Mexico that employ 30,000 people and some 50 small and medium-sized Mexican companies are expected to attend MIPCOM in some capacity.

Asked why she thought Reed MIDEM has bestowed the "Country of Honor" title on two Latin...

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