Can't cut your way to prosperity.

• Author: Madden, Jim
• Position: Manage Your Assets - Corporate growth planning - Brief Article

Businesses today are still recovering from the ongoing economic challenge of maintaining profits in a difficult selling environment, which has resulted in hiring freezes, layoffs and deep budget cuts. These cuts have not seemed to change the economy, so where will the growth come from? Companies and their employees are being asked to increase revenues with fewer resources. This is leading to energies being focused on fewer target markets, client consolidation, Internet automation and self-service and sharing resources with partners, to name a few.

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In addition, one of the most effective supporting trends has been to out-source non-core (receivables, IT, HR, helpdesk, CRM) functions, which typically leads to better employee and customer service and the ability to concentrate more on these revenue-generating issues--do you agree, or are there other market-grabbing strategies?

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