Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results.

Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results

by Bob Garfield and Doug Levy

This book describes how purpose, authenticity, trust and care in your marketing helps to build loyalty and engagement with prospective and current clients and other influencing audiences. The authors focus on the importance of conveying honesty in everything your brand does and provides ideas for how to put this into action in your marketing and business development...