Can Hierarchy Dodge Bullets? Examining Blame Attribution in Military Contracting

AuthorNehemia Geva,Austin P. Johnson,Kenneth J. Meier
DOI10.1177/0022002718824984
Published date01 September 2019
Date01 September 2019
Subject MatterArticles
Article
Can Hierarchy Dodge
Bullets? Examining
Blame Attribution
in Military Contracting
Austin P. Johnson
1
, Nehemia Geva
1
, and Kenneth J. Meier
1
Abstract
The increased outsourcing of national security endeavors to private military com-
panies (PMCs) raises questions concerning public evaluations of their performance
and the extent to which government officials are held accountable. We use a survey
experiment to test public blame attribution associated with a failed military oper-
ation that was conducted by either regular or private military personnel. Our
findings suggest that there are multiple mediating pathways in the process of attri-
buting blame in foreign policy. Furthermore, our findings suggest that contracting
out military functions to a PMC can damage perceptions of performance, perhaps
increasing blame attribution by the public. These impacts on the attribution of blame
suggest that PMCs are viewed as inferior service providers by the mass public and
politicians will be held accountable, directly or indirectly. Implications from our
study add to the discussion on the outsourcing of military capacities which are
rapidly expanding in the Western world.
Keywords
military contracting, blame at tribution, survey experimen t, bureaucratic politics,
foreign policy
1
Department of Political Science, Texas A&M University–College Station, College Station, TX, USA
Corresponding Author:
Austin P. Johnson, Department of Political Science, Texas A&M University–College Station, 2010 Allen
Bldg., 4348 TAMU, College Station, TX 77843, USA.
Email: john31860@tamu.edu
Journal of Conflict Resolution
2019, Vol. 63(8) 1965-1985
ªThe Author(s) 2019
Article reuse guidelines:
sagepub.com/journals-permissions
DOI: 10.1177/0022002718824984
journals.sagepub.com/home/jcr
The use of private military companies (hereafter “PMCs”) has become pervasive in
conflicts around the world (Avant 2005). During the second Gulf War at the height
of the “surge” in Iraq, an estimated half of all US personnel involved in the conflict
were PMC employees, amounting to more than 160,000 contractors (Singer 2007a).
This phenomenon is hardly unique to the United States (Mandel 2002; Singer 2002),
nor is this industry new. The use of military contractors has existed since antiquity,
but the use of these professionals had fallen strongly out of favor in recent centuries
in light of their relative inefficiencies when compared to a citizen army (Avant 2000;
Machiavelli [1532] 2010). However, military contractors have made a resurgence on
the battlefield as Western militaries have transitioned into purely professional orga-
nizations composed of volunteers. This second wave of military privatization begs
numerous questions from a political perspective. The classical Machiavellian cri-
tique about relative efficiency is, of course, still a concern in military contracting
(Tkach 2013), but the political equation for government incumbents has become
more complicated since the time of the Renaissance. Autocracies have been dis-
placed by liberal democracies in the West, and this naturally places a greater empha-
sis on the importance of public opinion and its linkage to reelection. Military
performance is a very salient and sensitive topic, especially with respect to high-
profile mistakes and military casualties (Eichenberg 2005; Gartner and Segura 1998;
Gelpi, Feaver, and Reifler 2009).
Countries go to great lengths to mitigate negative audience costs associated with
military difficulties. In the Russian Federation, the government is able to conceal
casualty reports in peace time for purposes that are deemed relevant to national
security (BBC 2015). Similarly, the United States does not report military contractor
losses as official casualties. In fact, the true death toll of PMC contractors from the
recent occupations of Iraq and Afghanistan is still an unknown for this reason
(Singer 2007a). The death of American military contractors, however, is not a secret
and even made headlines with the death and subsequent mutilation of four Black-
water employees in Fallujah (Singer 2007b). Ultimately though, private companies
to decide whether or not to disclose any incidents. This opacity may make PMCs a
useful tool for governments that are sensitive to domestic public opinion. Based on
this reasoning, an important question then arises with respect to the use of PMCs in
conflict zones: Can blame attribution by the mass public be influenced by the use of
military contractors and under what circumstances?
In this article, we selected a setting that is realistic and salient. Our scenario
emphasizes a failed mission to protect an American diplomat in a foreign country,
a situation that is consistent with facts on the ground. Much security for US diplo-
mats has been privatized for a number of years. Until recently, Blackwater held a
contract valued at around US$1 billion for certain diplomatic security services with
the US government, but they lost this contract following a heavy-handed shootout
that led to civilian casualties and friendly fire (Singer 2007a). We believe this topic
deserves a more in-depth examination, especially given that military contractors will
continue to play a role in military conflicts. In our research design, we use a survey
1966 Journal of Conflict Resolution 63(8)

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